How ecommerce can improve your business

Ecommerce gives consumers a large range of retailers to choose from. It’s this choice that puts the power firmly in the hands of the consumer with other online shops only a mouse click away. Businesses can benefit from this market too, no longer are they restricted by geography or their location. 

The immediacy of online shopping goes a great way to attracting people. Customers can shop any time of the day, any day of the year. You can do your shopping from the comfort of your own home or anywhere that has internet access. This also benefits the seller as products can be displayed any time of day making standard business hours irrelevant.   An effective online business has the potential to reach customers all around the world.

The ease with which a customer is able to use an e-commerce site is an important part of its success. It's also an important part of your online brand image.

There are three elements of the shopping process that influence how easy and enjoyable the customer finds it to shop on an e-commerce site - the shop front, shopping cart and payment software.

Shop Front - Customers should be able to find the product they are looking for quickly. An eight-second guideline is frequently cited - if customers are unable to find the product within that time, they are likely to go to an alternative site.

The design of the shop front should make shopping intuitive, with the customer knowing at all times what stage of the buying process they are at.

Always give the end user the ability to search your site to locate the product.

Shopping Cart - Once the goods have been selected, the customer should find the checkout clearly signposted, so that they can proceed to pay for the goods.

The system should process the order speedily and provide you with a summary, including any packing and shipping requirements. It should also generate a printable receipt and allow you to send a confirmation email to the customer.

Payment Software - Most customers will wish to pay for their purchases with credit or debit cards. There are three options for accepting such payments - you can:

open a merchant account

use a payment processing company

set up an online shop within a virtual shopping mall





Cheaper Prices

The high level of choice and competition benefits users in the form of cheaper prices. Customers can compare prices ensuring they get the best deal, if they’re unhappy with the price from one website they can look else where. Businesses are able to save money as well by not having real shops and their associated running costs.

E-commerce plays an increasingly important role in the way in which products and services are purchased.

E-commerce systems such as your website can be used to market and sell to customers, and to provide after-sales support. E-commerce can also be an important part of strengthening relationships and improving the efficiency of your dealings with suppliers and other key trading partners.