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Bespoke Website Promotion

In a one-to-one approach, our marketing team targets your potential audience and predicts how they are browsing the Internet so that the marketing messages reach the user personally.

This approach is also used in search marketing, for which the advertisements are based on search engine keywords entered by the users. This approach usually works under the pay per click (PPC) method but is not restricted to this alone as you will need organic web growth to maintain your top spot in Google, Yahoo, Bing etc.


Another way to engage with potential site visitors is to appeal to specific interests, placing an we get your site noticedemphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic.  These methods typically segment potential markets according to age group, gender, geography, and other general factors.

Niche and hyper-niche internet marketing puts further emphasis on creating destinations for web users and consumers on specific topics and products.  Niche marketing differs from traditional Internet marketing as they have a more specialized topic knowledge.

For example, whereas in traditional Internet marketing a website would be created and promoted on a high-level topic such as electrical appliances, niche marketing would focus on more specific topics such as televisions or Microwave ovens.

Niche marketing provides end users of such sites very targeted information, and allows the creators to establish themselves as authorities on the topic.

 

 Geo-targeting potential customers

In Internet marketing, geo targeting and geo marketing are the methods of determining the geolocation of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria.


 Usage trends

Many firms are embracing a paradigm that is shifting the focus of advertising methodology from traditional text and image advertisements to those containing more recent technologies like JavaScript and Adobe Flash.As a result, advertisers can more effectively engage and connect their audience with their campaigns that seek to shape consumer attitudes and feelings towards specific products and services.